Meet the Team Behind PARCS
Padayon Arc Solutions (PARCS) is built by a growing team with different strengths but one shared focus: helping businesses stay supported, organized, and responsive. From business oversight and operations to acquisition and lead generation, each person plays a role in keeping the work moving with care and consistency.
Leadership / Core Direction
Lorenzo Bryan Cueva
Financial Manager / Business Oversight
Lorenzo manages the financial side of PARCS and helps guide business decisions through careful financial planning.
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With a background in Business Management from De La Salle and an MBA from the Asian Institute of Management, he brings a strong foundation in business strategy and financial oversight.
He focuses on keeping the company financially aligned as it grows.
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Focus: Financial management, performance tracking, and strategic planning.
Style: Analytical, steady, and focused on making sound business decisions.
Personal: He values being part of a coordinated team that helps each other improve.
Raphael Cueva
Operations Manager & Head of Client Acquisitions
Raphael helps shape PARCS’ client acquisition, discovery process, and operational direction.
With a background in client onboarding, support operations, and process-driven team leadership, he focuses on making sure PARCS understands what clients actually need before matching them with support.
He brings a practical, direct, and systems-minded approach to building the business.
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Focus: Client acquisition, discovery calls, team alignment, and operational structure.
Style: Strategic, detail-oriented, and allergic to vague processes.
Personal: A lifelong video game competitor at heart, which means he treats business problems like strategy games: study the map, read the situation, and make the next move count.
Acquisition Management
Sofia O. Pabalate
Acquisition Manager
Sofia supports PARCS’ growth by identifying opportunities, building relationships, and helping move potential clients through the acquisition process.
Her work involves lead generation, market research, outreach, and relationship-building with potential clients and partners. She brings a consistent, results-focused approach to turning opportunities into long-term business relationships.
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Focus: Lead generation, prospecting, outreach, and client acquisition support.
Style: Relationship-driven, consistent, and strategic in how she manages opportunities.
Personal: She’s motivated by seeing opportunities turn into successful deals and lasting partnerships.
Lead Generation Team
Nino Israel Cabiao
Lead Generator
Nino brings experience in customer support and telemarketing, with a focus on communication, trust-building, and identifying opportunities.
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He helps support the team through lead generation while bringing a customer-first mindset to every interaction. His approach is proactive, reliable, and team-focused.
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Focus: Lead generation, customer communication, and opportunity identification.
Style: Proactive, reliable, and focused on adding value through every conversation.
Personal: He is committed to continuous personal and professional growth.
Maria Lourdes Basilan
Lead Generator
Maria supports PARCS through lead generation, research, data organization, and customer support.
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She has experience sourcing and verifying leads, maintaining accurate records, using Google Sheets and CRM tools, and assisting with client inquiries. Her work helps keep information organized and ensures leads are researched carefully before outreach..
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Focus: Lead sourcing, data verification, CRM updates, and customer support.
Style: Detail-oriented, organized, and focused on accuracy and timely execution.
Personal: She is motivated by delivering reliable lead generation and customer support that meets clients needs.
Maria Lourdes Basilan
Lead Generator
Maria supports PARCS through lead generation, research, data organization, and customer support.
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She has experience sourcing and verifying leads, maintaining accurate records, using Google Sheets and CRM tools, and assisting with client inquiries. Her work helps keep information organized and ensures leads are researched carefully before outreach..
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Focus: Lead sourcing, data verification, CRM updates, and customer support.
Style: Detail-oriented, organized, and focused on accuracy and timely execution.
Personal: She is motivated by delivering reliable lead generation and customer support that meets clients needs.